Correct Craft pulled the wraps off their new website recently, and the response from the wakeboard industry has been positiveRed Rocket Studios was responsible for the overhaul, which relies almost entirely on Flash (unfortunately). But the flash isn’t too obtrusive, and page loading time is fairly quick. In addition to the new layout is a powerful new boat building tool, which allows users to configure the Nautique of your dreams with all of the new decals, options and extras for 2008.If you’re shopping for a new boat (or even if you’re not), take a spin through the new Nautiques website and let us know what you think in the comments.
ORLANDO, FLA (February 20, 2008) — Correct Craft, Inc., an Orlando-based manufacturer of the exclusive Nautique line of boats, launches a customer-focused and content rich website. Nautiques.com was designed based upon direct input from both Nautique customers and dealers.The new website boasts a user-friendly Boat Builder feature, a redesigned Team Nautique site as well as streaming videos presenting the long-standing history and innovation feats achieved by Correct Craft. The site is rich in sound, images and videos showcasing the Nautique boats and athletes. Customers will find this website to be both interactive as well as easy to navigate.On the launch of the new website, Correct Craft’s Senior Director of Marketing Adam Lodge commented, “The feedback we have received on our new website has been overwhelmingly positive. Our goal was to launch a site that is rich in content, easy to navigate, and loaded with features for everyone from the youngest watersports enthusiasts, to those who have been loyal to the Nautique brand for decades. I extend my sincere appreciation to the Correct Craft Marketing Team and our Web Development partner, Red Rocket Studios, for their dedication and tremendous efforts in developing and launching this website.”
