Malibu has added another technology driven addition to their marketing department in the form of a new RSS news feed syndication. If you’re obsessed with getting the latest news and information related to Malibu boats, they’ve made it a little easier for you.
Included in the feed are Malibu’s latest press releases, along with their most recent podcasts, blog posts and YouTube video submissions. Malibu continues to explore more options when it comes to marketing via social networking, and the addition of an RSS feed is just one more example of how they are engaging in the connected web experience.
You can subscribe to Malibu’s new RSS feed here, and just so you don’t forget, you can also subscribe to our RSS feed over here.
(Merced, CA) – The new Malibu Boats News RSS feed allows all Malibu Boats news to be delivered to your browser, feed reader or aggregator automatically. Best of all, no personal information needs to be surrendered for this type of news access. Malibu Boats is delivering all of their news content to RSS feed subscribers with no strings attached.
The 2008 model year has been a big “News” year for Malibu Boats. They have introduced three new 23-foot models, a Corvette that runs on water, an e-newsletter, a national demo day, a state-side Malibu Open, a new DVD, 70 YouTube videos, a blog and more. These items have been publicized with press releases, listed in the news section of the Malibu Boats web site, blogged or simply posted on a social media site. With most of these news types, the interested party had to seek out the news they wanted from Malibu Boats by clicking around their web site and related links. The Malibu Boats News RSS feed gives the news-seeker the ability to sit back and allow Malibu news to come to them.
Simply add the Malibu Boats News feed URL (http://feeds.feedburner.com/MalibuBoatsNews) to any feed reader or aggregator. You can also add the feed to your personal home page like iGoogle, MyYahoo, MSN or AOL. Or you can view http://feeds.feedburner.com/MalibuBoatsNews through your favorite browser. The Malibu Boats News feed was designed to be convenient for the end-user as well as a one-stop-shop for Malibu-related news.
Wikipedia’s definition of RSS (Really Simple Syndication) is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.
RSS content can be read using software called an “RSS reader”, “feed reader” or an “aggregator”. The user subscribes to a feed by entering the feed’s link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user’s subscribed feeds regularly for new content, downloading any updates that it finds.
