Malibu has added another channel to their rich media marketing with the industry’s first podcast from a boat manufacturer. So far there are only a couple of episodes available, but according to Amy Mauzy, marketing director at Malibu, they plan on regularly updating the podcast with a variety of content.
The first two episodes include some one-on-one time between actual Malibu boat owners and Amy Mauzy. There’s nothing to earth-shattering, but it is interesting to hear what led other owners to choose Malibu, and what they do with their boats for entertainment.
Hopefully future podcasts will detail more product specific information from inside the minds of Malibu engineers. Have a topic you would like to see covered on the podcast? Suggest it in the comments and we’ll pass it along to Malibu.
