With his recent investment in Mastercraft Boats, racing Mogul Roger Penske is now a major share holder in the boat builder from Tennessee. And he’s making use of his racing team’s success on the oval to help promote the Mastercraft brand and increase awareness of wakeboarding amongst the general public.
The first implementation of this new marketing relationship was Mastercraft signage on the #2 car for the Bristol, TN race on March 13th. Penske drivers Kurt Busch and Sam Hornish Jr. even made time to stop by the Mastercraft factory in Vonore on March 13th to spend some time with their fellow Penske employees.
Roger Penske has a storied career, achieving success in many motorsports divisions (among other business pursuits), so if his history of winning is any indication, we should expect great things from Mastercraft as this relationship continues to develop and mature.
You can read the full details of the partnership between Mastercraft Boats and Roger Penske’s NASCAR team on the Mastercraft Website.
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April 3rd, 2008 at 4:31 pm
I hate Nascar, but I guess that’s cool they’re using it to get wakeboarding out there.
April 4th, 2008 at 3:19 pm
I heard they’re only going to do left double ups on the Pro Tour this summer.