Shaun Murray is a household name within the wakeboard industry. Seriously, he’s not only been around for a while, but continues to play a key role in the industry, whether it’s in his impressive contest showings or simply serving as an ambassador to the sport, Shaun will go down as one of the legends of wakeboarding.
Murray’s latest plan further reinforces the creativity and drive that has kept him at the top of the industry for so long. Although it can certainly be attributed as a genius marketing idea, Murray and Hyperlite are teaming up to replicate the inspiring story of the popular movie Pay It Forward. In the wakeboard version, Murray will be boxing up three of his brand new pro-models, and shipping each one out to one lucky person to ride for a couple of days. The details are still developing, but however it works out, this should be a great opportunity for more people to try a new and innovative wakeboard, while at the same time spreading some wakeboard stoke.
Stay tuned for the details, along with instructions on how you can catch a ride on the 2008 Hyperlite Murray. The only catch is, you’ve gotta pay it forward when your turn is over.
[Courtesy of WakeWorld]
April 5th, 2008 at 9:01 am
To bad it looks like they’re only doing this in the states.
April 15th, 2008 at 9:28 pm
That’s what they’ve said originally, but Shaun is working to get the program expanded to some other countries.
June 2nd, 2008 at 12:12 pm
This is the most amazing marketing ever! You are right! Shaun Murray is a genius! My son hasnt stopped smiling or talking about this board ,since the day he signed up .
My son is one of the lucky ones to recieve the pay it forward board!!! (a big Cincinnati hyperlite fan)
He rides and loves Hyperlite, but a current struggling college student he hasnt been able to try out all the new (first year) exciting things Hyperlite has to offer.
We have a small family cottage in Kentucky, so he has done his best to get all the Cincinnati Riders and Kentucky Riders
(including his little sister) on the board…The response of family and friends and even strangers.(who are now friends after riding the board) has been tremendous.
We are even bigger Hyperlite fans now!!!
As soon as he scrapes all of his pennies together he is looking to purchase one, as I am sure others will. Too.
This is a incredible oppurtunity, and as a mother ,I can not thank you all enough.
The board is the Bomb-diggity.. And we have plently of pics to prove..
***The journal is the best..what a great personalized touch!! I am glad there are still big people out there that take the time for the little people like us…
Smiles and Many Thanks,
June 2nd, 2008 at 2:14 pm
Hey Colleen-
I agree, it’s a great marketing idea, that in addition to selling some Hyperlite product, also has a huge impact on the wakeboarders that are actually getting to ride the boards.
Thanks for taking the time to share your story with us!