Waterski Mag BBG Gets Worse, Big Surprise!
Posted on January 11th, 2007 by Zack | posted in Boats, Media
Over the years we’ve seen Waterski Magazine’s annual Boat Buyer’s Guide go from a valuable resource for boat shoppers, to a marketing piece for the manufacturers, and finally this year, to nothing more than a reprint of each manufacturer’s brochure. In the past the editor’s of Waterski Mag used to at least drive the boats, this year though they’ve made no attempt to hide that fact that every piece of data and media was supplied directly by the boat manufacturers. We all know it can’t be cheap for the boat companies to get their products listed, so that leads to the question of what exactly are they getting for all that money?
